The Cost of Advertising on Social Media

The Cost of Advertising on Social Media

Social Media Marketing

The Cost of Advertising on Social Media

The following table shows the 2019 minimum cost per platform:

Social Media Platform Minimum Ad Budget
Facebook £1 per day for impressions
£5 per day for clicks, likes, or views
£40 per day for app installs or offer claims
Instagram £1 per day for impressions
£5 per day for clicks, likes, or views
£40 per day for app installs or offer claims
YouTube £10 per day
LinkedIn £2 per click
£10 per day
Twitter No minimum
Pinterest £2.00 for impressions
£0.10 for clicks

What should you be spending?

How long is a piece of string? If you want to sell 50,000 units at £25,000 each over the next 3 months, then your budget will be in the tens of thousands - but for the rest of us(!) you should be considering a minimum budget of £500 per month.

This should be spent primarily on Facebook, which includes Instagram.

Why start with only Facebook and Instagram? That's easy. Facebook has 1.5 billion active daily users and Instagram has 500 million active daily users. The engagement (likes and comments) on Instagram is much higher though (1.73% compared to 0.6% on Facebook).


Facebook Advertising Costs

Expense Average Cost
Monthly Ad Spend £250 to £1500 per month
Monthly Campaign Management £500 to £2500 per month
Minimum Budget £1 per day for impressions
£5 per day for clicks, likes, or views
£40 per day for conversions
Bid Type Average Cost
CPC £0.97 per click
CPM £7.19 per 1000 impressions
CPL £1.07 per like
CPA £5.47 per action

Remember, these numbers are only averages.

Depending on your business and social media ad strategy, you may have a higher or lower budget. That’s why it’s helpful to use these numbers as a benchmark, rather than as a standard for your Facebook advertising costs.


Instagram Advertising Costs

Expense Average Cost
Monthly Ad Spend £250 to £1500 per month
Monthly Campaign Management £500 to £2500 per month
Minimum Budget £1 per day for impressions
£5 per day for clicks, likes, or views
£40 per day for conversions
Bid TypeAverage Cost
CPC £3.56 per click
CPM £7.91 per 1000 impressions

Contact us to discover the right campaign for your own budget.

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